2023 Clothing Industry Personalized Customization Trend

Personalized customization refers to the custom production of clothing according to the individual needs and preferences of consumers, as well as factors such as body size. This concept is getting more and more attention and attention in the garment industry. The development of personalized customized clothing industry is mainly due to the progress of technology and consumers' pursuit of personalized products.

The main feature of personalized customized clothing is that it is customized according to the needs of consumers, and each piece of clothing is unique. Consumers can choose their favorite styles, fabrics, colors and details, etc., so that the clothing is more in line with the personal aesthetic and style. In addition, personalization can also be tailored to the consumer's body size, making the clothing more fit and comfortable.

Of course, our company also has customized services such as: Ladies Dresses , Ladies Jeans , Men's T-shirts and so on.

The development of personalized customized clothing industry cannot be separated from the support of technology. With the development of 3D scanning technology and 3D printing technology, consumers can scan their body size through 3D scanners, and then use 3D printing technology to make clothing that conforms to their body curves. In addition, there are some virtual dressing room technology, consumers can try on different styles of clothing on the computer or mobile phone, and choose the best style for them.

The market prospect of personalized customized clothing is broad. With the increasing demand of consumers for personalized products, personalized customized clothing will become the development trend of the clothing industry in the future. Personalized customized clothing can not only meet consumers' pursuit of uniqueness, but also provide better wearing experience and comfort. In addition, personalized customized clothing can also reduce excessive consumption and waste, in line with the concept of sustainable development.

However, the custom clothing industry also faces some challenges. First of all, the production cycle of personalized customized clothing is relatively long, and it takes a certain amount of time to design and produce. Secondly, the price of personalized customized clothing is relatively high, and not all consumers can afford it. In addition, the market for personalized customized clothing also needs to establish a corresponding supply chain and production system to meet the needs of consumers.

Sustainability in apparel continues to be an industry focus.  We’re seeing retailers changing their sourcing strategy, and in some cases changing their raw materials altogether.  Considering the clothing and textile industry reports an annual material loss of $100 billion due to the underutilization of materials, the popularity of recycling and reselling of apparel continues to grow, and transparency in the supply chain has become table stakes for retailers.

One creative way to create more eco-friendly clothing is to substitute traditional fabric with bamboo fabric.  Using bamboo as a sustainable material in collections is becoming more prevalent.  Other ways to promote sustainability are through secondhand shopping as well as returning articles of clothing to recycle or resell at a discount.  This trend is continuing to be on the rise for apparel across brands as consumers become more educated on sustainability.

As consumers also continue to expect manufacturers to deliver products at high speed, this demand puts pressure on our environment and encourages preventable waste.  Traditionally, manufacturers have followed a linear take-make-waste model;  however, consumers are demanding retailers maximize waste-reduction efforts at every production stage, which poses new challenges for apparel brands to protect ever-tightening margins.  As such, there has been a shift to bring manufacturing onshore to have more control over distribution and ethical operations.  Traditionally, offshoring manufacturing plants were a common practice to offset the cost of making goods, but consumers are voicing their disapproval of working conditions for workers overseas, and companies are making changes to address these concerns – all efforts toward a more sustainable apparel industry.Even though sustainability is important, people still want personalisation.

More than ever, retailers are incentivized to offer their customers a personalized shopping experience.   Similarly, apparel brands must find creative means to offer tailored-made apparel, keeping the customer at the center of mind.   With advancements in technology, it’s becoming easier to have direct access to manufacturers to provide customized apparel with the specifications determined by the customer. 
Market research shows that fully customizable apparel could claim 10 to 30% of the market share by 2030, and this growth will utilize consumer insight to drive inventory.   Just-in-time manufacturing has become a critical capability for apparel manufacturers as personalized offerings typically involve custom fabrics.   While customized apparel allows companies to purchase to order, reducing inventory holding costs and potential waste, the increased costs are often passed to the consumer.